Shelley in a promo pics
for Charlie perfume, 1978/1979
Shelley was THE quintessential Charlie girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful American lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Although there were a slew of other Charlie models before her, it was Shelley's image that catapulted the brand to iconic status. Everybody in the world wanted to be a Charlie Girl because of Shelley. Her portrayal of the confident, fabulous and independent woman (who was unapologetic and happy about that fact) captured the imagination of many worldwide and made Charlie one of the best-selling brands in history.
Shelley in a newspaper ad
for Charlie cosmetics, 1980
In 1980, she appeared in a newspaper ad for Charlie called "New Color Expressions." It was a promo for Charlie's latest trio of color shades for the eyes, cheeks, lips and nails. It was a collection of three different color-coordinated makeup sets for all the expressions of every woman. For the Charlie casual feel, quiet and mellow earthtones were the order of the day. For the snappy Charlie feel, sophisticated up-beat and off-beat colorings were available. For the glamorous Charlie feel, a heady night-inspired violet color palette was recommended. The ad also promoted the "Passport to Rio" special offer. It was a collection containing Jontue Cologne, Revlon Body Shimmer, Jontue Bath Oil and Jontue Perfume Automizer... which was only $6.75 with any Revlon purchase, and that included Charlie, of course. Shelley, as always, was her fabulous Charlie self in the ad.
Shelley in a promo pics
for Charlie perfume, 1978/1979
