Saturday, December 9, 2023

Win A Charlie Adventure

pics of Shelley featured
in several Charlie perfume ads, 1982

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1982, she appeared in a newspaper ad for Charlie called the "Win A Charlie Adventure" which was a promo tie-up with American Express. All anyone had to do was come the Macy's Charlie counter and enter. First prize was a 15-day American Express vacation for two to some of the world's most exotic destinations. Second prize was a weekend for two inclusive of 250.00 American Express Travelers' Cheques, hotel and airfare to the winner's choice of any major continental US city. Third prize was air transportation for two to any major continental US city. There were 10 fourth prizes of 75.00 worth of dinners for two. And 10 fifth prizes of American Express Travelers' Cheques. The promo also offered customers a chance to purchase the "Charlie Steamer Trunk," which included six shadows, two blushes, two lipsticks, two lipglosses, one double-tip eye-shadow applicator and one split of Charlie cologne in a 6 oz. champagne bottle... for only $10.00 with any $5.00 Charlie purchase. Shelley, as always, was gorgeous in the fabulous ad.

Shelley in a Charlie perfume newspaper ad, 1982