Saturday, December 16, 2023

Look Great In '75 D

a closeup of Shelley
from a spread on the JCPenney
Fall And Winter 1975 catalog

Shelley appeared on many spreads for many catalogs from the late '60s to the mid-'70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list of general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of consumers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Many Supermodels - like Cheryl Tiegs, Beverly Johnson, Patti Hansen and Shelley Smith, just to name a few - appeared in the most popular catalogs of the era. Many models who eventually became actresses also appeared in these catalogs - like Veronica Hamel, Erin Grey, Kim Basinger and Pam Dawber.

Shelley was featured
in a spread for the JCPenney
Fall And Winter 1975 catalog

Shelley appeared on many spreads throughout the JCPenney Fall and Winter 1975 catalog. In the section called "Look Great Without Spending A Fortune," she modeled fashion pieces that could be incorporated into any woman's present wardrobe to give it a fresh, new, high-end and updated look. And, of course, the pieces were so budget-friendly, women wouldn't think twice about buying an armful of them. Over a pair of rust-colored straight-leg pants, Shelley wore the Sueded Pigskin Jacket which was fully lined in nylon taffeta. It was a stylish button-front jacket in sports acrylic knit with cable-knit sleeves and inserts down the front. It had a full pigskin back and belt. It had a ribbed shawl collar, a welt-seamed front yoke, top-stitched trimming, and flap-style patch pockets. Around her neck, she wore the rust-colored Smooth Crepe Scarf in woven polyester with a satin border. With her hair up, Shelley looked chic, high-end and so gorgeous on the spread.