Friday, December 22, 2023

Holiday Makeup '75

a pic Shelley wearing 
Avon's holiday makeup line for 1975

Shelley appeared in many beauty campaigns for many cosmetics companies during her tenure as Supermodel. In December of 1975, she appeared with fellow Supermodel Beverly Johnson in Avon's cosmetics and beauty catalog. In the spread called "Holiday Special Effects," they wore cosmetics that could be used to create "Sparkling Eyes" and "A Glowing Face" - perfect for that 1975 holiday season. To brighten eyes, there was the Eyeshadow Crayon, there was Hide 'n Lite to hide dark circles under the eyes, Eyemaker Wardrobe powder shadows, the Powder Shadow Duet set, and the Lash Supreme Mascara for longer thicker lashes. For a radiant face, there was the Avon About Town Compact kit, the Powder Blush Compact for brush-on color, the Tone 'N' Tint cream foundation, the Avon Shades of Beauty Liquid Foundation, the Avon Shades of Beauty Creamy Blush, the Even Tone liquid foundation, the Blushlucent Liquid Rouge, the Natural Radiance blush, and the Powder-Pak refill.

Shelley with Beverly Johnson in a spread
for Avon's December 1975 catalog

In the same year, Shelley and Beverly appeared on the cover of the Avon Makeup Color Chart catalog's Fall/Holidays 1975 issue. The Avon Makeup Color Chart catalog not only contained Avon's various cosmetic lines and brands, it also contained tips and tricks on how to create stunning looks with their cosmetics. It also contained color guides that flattered the various skin tones. And it also contained a variety of color combination guides that could help any woman create a cohesive and complementary makeup look. Shelley and Beverly were just downright gorgeous on the cover.

Shelley with Beverly Johnson on the cover
of Avon Makeup Color Chart catalog,
Fall/Holidays 1975 issue