Saturday, September 7, 2024

Charlie Take-Everywhere Set

gorgeous Shelley in a pic
for Charlie perfume and cosmetics, 1978

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1977, she appeared in a newspaper ad for Charlie called "Charlie Colors-By-The-Dozen." It was a promo that offered customers a chance to purchase the Charlie Colors-By-The-Dozen compact cosmetics set for only for only $6 for every $5 or more purchase from the Charlie collection. The take-everywhere compact cosmetics set included 6 shades of Fresh Fresh Eyecolor (plus applicator), 2 shades of Real Live Blush colors, 3 shades of Extra-Extra Shine Lip Gloss, and a Soft-Line Automatic Lip Pencil. Of course, Shelley appeared in the ad and looked fab in all the latest Charlie colors.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1978