Sunday, September 15, 2024

Looking and Feeling Charlie

Shelley in a promo pics
for Charlie perfume and cosmetics, 1979

Shelley first became famous in the 1970s as THE Charlie Girl. In 1976, she was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. Makeup artist Rick Gillette recalls, "Shelley Hack was really the perfect girl for Charlie. I remember when Revlon creative director David Leddick had Steen Svensson shoot the first presentation with her that got her the contract." They shot a commercial with her and when it debuted, it was an immediate and immense hit. By 1977, Charlie became the #1 fragrance in the world (the first American-made international bestseller) and Revlon sales figures passed the $1 billion mark. And Shelley THE Charlie Girl catapulted to icon. 

In 1979, Shelley appeared in an ad for Charlie's latest promo in Australia called "Looking Good, Feeling Great." It was open to all the fun, free, independent and individual Charlie Girls down under. It had $1000 worth of fabulous prizes, along with three grand prizes. And Shelley was gorgeous in the promo ad, as always. For more, check out: Looking Good, Feeling Great

Looking Good... Feeling Great Shelley
in a 1979 Charlie perfume ad