Saturday, September 7, 2024

Up-To-Date Knits

a closeup of Shelley
from a spread on the Montgomery Ward
Spring and Summer 1971 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in many spreads throughout the Montgomery Ward Spring and Summer 1971 catalog.

Shelley with Cybill Shepherd (on the left)
in a spread for the Montgomery Ward
Spring and Summer 1971 catalog

In the spread called "Some Great Ways With Up-To-Date Knits," she wore an outfit that was just right for the women of the new decade, the 1970s... stylish, up-to-date and could go from day to evening. She wore the Double Knit Polyester Print dress. It was a day dress that could be worn well into the night. It came in a print that was a vivacious mix of red, white, and navy with touches of yellow. It had a high round neck, long sleeves, and a graceful knee-length skirt that had an inverted front pleat. It zipped at the back and came with a self-tie belt. Medium-heeled T-strap Mary Janes finished her look. Matching earrings and bracelet, and a fold-over envelope-style bag (that could be worn as a shoulder bag or as a clutch) accessorized her look. With her hair hair partially tied back, Shelley looked fabulous and 1970s chic.

closeups of Shelley
from a spread on the Montgomery Ward
Spring and Summer 1971 catalog