Saturday, March 15, 2025

Charlie's Looking Great

Shelley in a promo pic
for Charlie perfume and cosmetics, 1981

Shelley was THE Charlie perfume Girl from 1976 to 1982. She was dubbed as THE quintessential Charlie Girl because she was the embodiment of the brand's ideal - gorgeous, sexy, young... as well as independent, confident and loving every minute of it. In 1981, she appeared in an ad dubbed "It's Spring, and Charlie's looking great on you!" It was an ad promoting The Charlie Art Collection, which was available for only $10.00 with any purchase from the Charlie collection. The Charlie Art Collection was a glamorous cosmetic kit containing 12 colors for the eyes, cheeks, lips and nails... plus a bottle of Charlie perfume spray. The kit also contained a LeRoy Neiman Cityscape Artwork (which he named "Spring Blooms in Charlie Country"), an artwork of Shelley striding her famous Charlie Girl stride. And whether in pictures or in Mr. Neiman's artwork, Charlie Girl Shelley was absolutely Charlie-Girl gorgeous.

an artwork of THE Charlie Girl Shelley
by LeRoy Neiman in a newspaper ad
for Charlie perfume and cosmetics, 1981