Saturday, March 29, 2025

Going-Greats

a closeup of Shelley from a pic
used in a spread on the Sears 1970
Spring Through Summer catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in spreads throughout the Sears 1970 Spring Through Summer catalog.

Shelley in a spread for the 1970 Sears
Spring Through Summer catalog

Shelley she appeared in section called Junior Bazaar. It featured the latest fashions for the fashionable young 1970s miss. In the spread called "The Going-Greats Go Great All Summer," she wore separates that could be mixed and matched. She wore The Tunic Jumper, a garment that could be worn as on its own or over something, and The Billowy-Sleeved Blouse, a long-sleeved blouse with a collar and an attached tie. She wore the aforementioned with and without The Straight-Legged Pants, a pair of printed pants with an elasticized waist. Matching footwear and a scarf tying back her hair finished her look. And Shelley looked fabulous in all of them.

closeups of Shelley from a pic
used in a spread on the Sears 1970
Spring Through Summer catalog