Shelley was THE Charlie Girl from 1976 to 1982. "THE" because it was Shelley's image that inspired women to go out, be independent and be happy about it. In fact, it was and still is Shelley's face that is most associated with the brand. In fact, the Charlie brand was so popular that a masculine counterpart was created and was named Chaz. Both Charlie and Chaz were derived from the name of Revlon's founder Charlies Revson. In 1977, a newspaper ad promoting both fragrances with the tagline "Buy Him Some Chaz... And Get Yourself 'Charlie-The-Great' For Just $3.00!" was released. The promo stated that with any purchase of $3.00 or more from the Chaz collection (which included the 3-oz. natural pump cologne worth $10.00, the 3 1/2-oz. splash on cologne worth $9.00, and the 3 1/2-oz. after shave worth $7.50), anyone could purchase Charlie-The-Great, an 8-oz. sized bottle of Charlie cologne, for just $3.00. And, as always, Shelley was just fabulous in the ad.
