Sunday, April 13, 2025

Vintage-Inspired

a closeup of Shelley from a bridal ad
for JCPenney, 1973

Shelley appeared in many ads and catalogs for JCPenney in the 1970s. In 1973, she appeared in a JCPenney ad with the tagline "Something new. With all the charm of something old." which featured a modern bridal gown with a sweet, vintage charm any grandma would have loved - the newest look for that spring. The white gown had a sheer, crisp nylon organza overlay (with sheer long sleeves ending in sheer cuffs) trimmed with old-fashioned garlands of cotton lace. It had a chapel length train that could be modified to floor-length. A matching headpiece of nylon tulle could be purchased with the gown as well... for a crowning touch. And Shelley looked positively charming in her vintage-inspired bridal gown.

Shelley in a bridal ad
for JCPenney, 1973