Saturday, November 1, 2025

Charlie En Route

Shelley in promo pics
for Charlie perfume and cosmetics, 1980

Shelley was THE Charlie perfume Girl from 1976 to 1982. She was dubbed as THE quintessential Charlie Girl because she was the embodiment of the brand's ideal - gorgeous, sexy, young... as well as independent, confident and loving every minute of it. The phenomenal success of the brand was due in part to Shelley's unforgettable image. In 1980, Shelley appeared in a Charlie ad dubbed "Express Your Sentiments With a Gift of Fragrance from Charlie by Revlon." It was a promo for the Charlie En Route Cosmetics Case. The case was ideal for women on the go, for those short or long trips anywhere. The case was available for just $8.50 with any $5.00 purchase from the Charlie Collection. The case included Charlie Dusting Powder and a Charlie Perfume spray. And Charlie Girl Shelley appeared in the ad, Charlie-Girl gorgeous, as always.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1980