Saturday, November 1, 2025

Fashionable Young Woman

a closeup of Shelley
from an ad for American Wool, 1970

Shelley modeled part-time during her school days in the 1960s and started modeling full-time after graduating. She was a very busy model in the 1970s. She was represented by Ford Models Inc. and was one of the most sought after models in their roster. She became one of the top Ford Supermodels of all time and one of the first models to sign those lucrative and exclusive modeling contracts models nowadays aspire to get. Eileen Ford said of Shelley, "Modeling was just a vehicle she used to get educated. It was never a thing where she wanted to be the best model in the world. She simply became one of them despite herself." She appeared on magazine covers, spreads and features, packaging, commercials and print ads. She was everywhere.

Shelley in an ad
promoting American Wool, 1970

In 1970, Shelley appeared in an ad promoting American Wool. The ad featured the latest designs by the most popular labels, for the fashionable young women of the era. It featured the fashion labels Jonathan Logan, Bobbie Brooks, Charlie's Girls, and Jackie Stuart (the fashion label Shelley wore). Jackie Stuart was a fashion label that was popular during the mid-1960s to late-1970s for designer coats, suits and raincoats. Doe Doneghy was the featured designer for the Jackie Stuart fashion label in the ad (Doe Doneghy for Jackie Stuart). Doe Doneghy was a womenswear designer in the 1970s. In the ad, Shelley wore an updated wollen midi coat by Doe Doneghy for Jackie Stuart. The coat had patch pockets with flaps and was made romantic in feel by the Chinese flower knot inspired button closures. A pair of knee-high leather boots finished her look. A leather shoulder bag and fancy neck scarf accessorized her look. And Shelley looked like one of those fashionable young 1970s women.

Shelley in an ad
for American Wool, 1970