Saturday, September 22, 2018

The Charismatic Charlie Girl

a closeup of Shelley from a Charlie perfume promo pic, 1979

Shelley was THE charismatic Charlie Girl from 1976 to 1982. Her charisma, style and utter fabulous-ness captured the imagination of the entire world. She elevated the brand from something women "aspired to" into something women were "inspired by." Shelley's Charlie Girl image - liberated, independent, confident - touched a nerve in many women during an era when women's lib was gaining ground. She was a representation of a woman who was free from the restrictions society imposed on women at the time; and what's more, happy about it all.

Shelley striding that stride in a Charlie perfume promo pic, 1979