Shelley in a Charlie perfume newspaper ad, 1982
Shelley was THE Charlie perfume girl from 1976 to 1982. When her first Charlie commercial debuted in 1976, it was an immediate and immense hit. Overnight, Shelley became known as THE Charlie Girl and the campaign, supported by print ads and personal appearances, was a huge success. So much so that by 1977, Charlie became the #1 fragrance in the world (the first ever American-made international bestselling fragrance). Revlon sales figures for that year passed the $1 billion mark and Revlon Charlie contributed a huge chunk of that.
