Saturday, May 18, 2019

Spring Blooms in Charlie Country

Shelley in a Charlie perfume ad for spring, 1981

Shelley was THE Charlie perfume girl from 1976 to 1982. She was dubbed as The quintessential Charlie Girl because she was the embodiment of the brand's ideal - gorgeous, sexy, young as well as independent, confident and loving every minute of it. In 1981, artist LeRoy Neiman unveiled "Spring Blooms in Charlie Country," a painting the artist created for especially for Charlie. The painting was the basis for the whole Charlie spring collection that year - the colors, the packaging and the mood. Even the bottles were decorated with a hand-painted art glass look. Check out the commercial for this 1981 Charlie promo at:


a writeup about Charlie's spring promo for 1981