Shelley in a promo pic for Charlie by Revlon, 1978
Shelley's first taste of international fame was as THE Charlie Girl in those Charlie Perfume ads. Her turn as the brand's spokes-model was such a worldwide success that, in 1978, a contest was held in several countries called The World Belongs to Charlie. In the UK, she appeared in the ad/entry form for the contest. By 1978, she had roamed the world as Charlie's ultimate brand ambassador had become a household name. Shelley's face and long-legged stride were synonymous to the brand.