Sunday, March 19, 2023

The Charlie Preppie Look


a pic of Shelley from an ad for Charlie, 1979

Shelley was THE quintessential Charlie Girl and appeared on many, many ads for the brand around the world. In 1979, she appeared in an ad that promoted the "Charlie Preppie Look," which was created by the Revlon brand for the May Company stores. It was a look achieved with Charlie's clear and delicious new plum shades - Fresh Fresh Eye Color in Silverfrost Rose or Silverfrost Plum, Blushiest Blush in Cocoa Plum, Extra Extra Nail color in Wine, Extra Extra Shine Lipstick in Sheer Raisin, and the Lashiest Mascara in classic Black. To get the look, interested customers could just call the Cosmetic Dept. in any of the May Company stores for an appointment with the makeup artists stationed at their cosmetic counter. And with any Charlie purchase, customers also had a chance to use the Charlie photo booths located near the cosmetic counter for a strip of four photos that fit right into the Charlie Preppie Look folder. Also, for every $5 Charlie purchase, they got a packet of 3 cleansing and moisturizing treatments for their particular skin type. Shelley, of course, appeared in the ad, looking downright preppie and Charlie Girl gorgeous as always.

Shelley in an ad for Charlie, 1979