Friday, March 10, 2023

New Art of Lip Coloring

a pic of Shelley from an ad for Charlie, 1979

Shelley was THE quintessential Charlie Girl and appeared on many, many ads for the brand around the world. In 1979, she appeared in an ad where "Revlon's Charlie Introduces The New Art Of Lip Coloring." That year, Charlie introduced its Lip Rouge, its Extra-Extra Shine Creme Lipstick and Gloss, as well as its Extra-Extra Shine Frost Lipstick and Gloss. They were the brand's totally new lip color formulas that came in a panorama of brilliant new shades. It was sure to excite women all over the world.

Shelley in an ad for Charlie, 1979

The same 1979 ad also said "Let Charlie Give You The Brush," which was a promo for the Charlie Brush Portfolio - a set of specialty makeup brushes made up of The Blusher Brush, The Lip Brush, The Brow and Lash Brush - the kind of artistic makeup tools needed to perfectly apply all those fabulous and new Charlie colors. And the Charlie Brush Portfolio could be purchased for just $5.50 for any $5.00 purchase from the Charlie Collection. Shelley, of course, appeared in the ad, looking Charlie Girl gorgeous as always.

a pic of Shelley from an ad for Charlie, 1979