Friday, May 5, 2023

C&C Fanny Sweaters A

a closeup of Shelley from a pic
on Fanny Sweaters: Coats & Clark's
Studio Card No.10, 1973

Shelley appeared on many leaflets, booklets and brochures for various fashion companies during her tenure as Supermodel in the 1970s. One of them was for Coats & Clark's, a sewing and needlecrafts products manufacturer. Aside from sewing and knitting products, the company came up with reading materials that contained sewing and knitting instructions as well as tips for interested readers and avid sewing aficionados.

Shelley on Fanny Sweaters: 
Coats & Clark's Studio Card No.10, 1973

In 1973, Shelley appeared on Fanny Sweaters: Coats & Clark's Studio Card No.10, which featured instructions on how to knit sweaters that were long enough to cover the fanny. The studio card was a back-to-back-printed 4-fold leaflet with Shelley modeling the various fanny sweater designs on one side and instructions on how to make them on the other. She wore the Knit Pullover and Cap set (Design A) - a long-sleeved turtleneck sweater with a self-tie belt around the hips that could be made with a matching skull cap. She wore it with a complementing skirt and accessorized it with a matching earrings and bracelet set and a tote bag (cute furry friend optional). She also wore the Crew Neck Crochet Pullover (Design B) - a long-sleeved crocheted sweater with a crew neck and jagged-stripe detailing. She wore it over a pair of contrasting pants and accessorized it with modern-style bracelets and a casual clutch bag. And in both, Shelley looked chic and modern.

a closeup of Shelley from a pic
on Fanny Sweaters: Coats & Clark's
Studio Card No.10, 1973