Sunday, May 14, 2023

C&C Fanny Sweaters B

a closeup of Shelley from a pic
on Fanny Sweaters: Coats & Clark's
Studio Card No.10, 1973

Shelley appeared on many leaflets, booklets and brochures for various fashion companies during her tenure as Supermodel in the 1970s. One of them was for Coats & Clark's, a sewing and needlecrafts products manufacturer. Aside from sewing and knitting products, the company came up with reading materials that contained sewing and knitting instructions as well as tips for interested readers and avid sewing aficionados.

Shelley on Fanny Sweaters:
Coats & Clark's Studio Card No.10, 1973

In 1973, Shelley appeared on Fanny Sweaters: Coats & Clark's Studio Card No.10, which featured instructions on how to knit sweaters that were long enough to cover the fanny. The studio card was a back-to-back-printed 4-fold leaflet with Shelley modeling the various fanny sweater designs on one side and instructions on how to make them on the other. She wore the Knit Cardigan (Design C) - a white long-sleeved cardigan sweater with red and black stripe details around the neckline and in front, as well as around the cuffs. Knitted detailing appeared on both the body and the sleeves. She wore it with a matching pair of red pants and accessorized it with a matching red bangle, a sports bag and a couple of tennis rackets. Under the Knit Cardigan, she wore the Pullover Top (Design D) - a white sleeveless knitted top with red and black stripe details around the V-neckline and around the hips. Knitted detailing appeared on the body as well. She wore it with a matching pair of red pants and accessorized it with a matching red bangle, a sporty bucket hat and a tennis racket. And in both, Shelley looked chic and modern.

a closeup of Shelley from a pic
on Fanny Sweaters: Coats & Clark's
Studio Card No.10, 1973