Sunday, May 21, 2023

Hip-Two-Three Bag

a closeup of Shelley from a promo pic
for Charlie's Hip-Two-Three Bag, 1976

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1976, she appeared in a newspaper ad for Charlie called "Charlie's Hip-Two-Three Bag. (It's Very, Very Hip)." It was for a promo for the Charlie perfume, skin care and cosmetics line with a great little bag as dividend. The fashion-right and fashion-bright bag could be worn around the waist, slung over the shoulder or held as a clutch - it could be carried around everywhere. Inside, it contained Charlie Body Silk, Charlie Extra-Extra Shine Lipstick and Charlie Concentrated Perfume Spray. Valued at $27.00, it was available for just $5.00 for any $5.00 purchase from the Charlie collection. Of course, Shelley appeared in the ad, Charlie Girl hip and gorgeous as always.

Shelley in a newspaper ad
for the Charlie perfume, skin care
and cosmetics line, 1976