a closeup of Shelley
from the product packaging
of the Dritz Electric Scissors, 1971
"The clients respond to my all-American face," Shelley told Cosmopolitan magazine in 1974. She added, "As far as (my father) was concerned, I was in business, the business of selling my face." Her mother, a former model herself, taught her to respect her face and figure. And her face was everywhere - on magazines, on television and even on product packaging. In 1971, she appeared on the box cover/product packaging of the Dritz Electric Scissors. A product by Scovill, the hand-held electric cutting devise had stainless steel blades and came with an 8-foot long cord. It was a useful tool for sewing aficionados as it could cut an entire dress pattern in a fraction of the time. It eliminated fatigue and was deemed safe to use.
Shelley on the product packaging
of the Dritz Electric Scissors, 1971
On the box cover, Shelley wore Simplicity Pattern No. 2910, a pattern design that could easily be made with the use of the Dritz Electric Scissors. The pattern was for a dress or a tunic & pants ensemble - whichever the preference of the maker. Shelley wore the dress version on the box cover. The dress had short sleeves, a contrasting collar and contrasting front bands that buttoned up. Part of the pattern too was a belt that gathered around the waist and into the buttoned bands. A matching scarf finished her look. And Shelley looked modern, fresh and just perfect for the box cover of the handy sewing gadget.
a pic of Shelley
from the product packaging
of the Dritz Electric Scissors, 1971
