Saturday, August 5, 2023

Charlie and Sammie

Shelley in a promo pic for Charlie, 1982
A pic from the same set was used
for a 1982 Charlie perfume ad
Check out the Charlie perfume ad

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1982, she appeared in a newspaper ad for Charlie called "2 To Go! Charlie And Sammie Have Good Looks In The Bag." It was a promotional tie-in between Charlie and Samsonite, a manufacturer of luggage, business cases, backpacks, travel accessories and the like. The promo was for Samsonite's blue Sammie Bag filled with a ready supply of Charlie cosmetics and, of course, the Charlie fragrance. The $85.00 promo item was available for just $10.00 for any $5.00 or more purchase from the Charlie cosmetic or fragrance collection. And, naturally, Shelley appeared in the ad, Charlie Girl gorgeous as always.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1982