Saturday, August 19, 2023

What Have You Done For You Lately?

Shelley in a promo pic for Charlie, 1978

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand around the world. In 1978, she appeared in an ad that posed the question "What have you done for you lately?" It was an ad promoting Charlie's latest skincare and makeup line - as well as their signature fragrance. It urged customers to pamper themselves and try Charlie's no-nonsense skincare to see and feel the Charlie difference. It also urged customers to try Charlie's patented shampoo formula, as well as Charlie's marvelous makeup colors for the face, lips and eyes. And, of course, it promoted Charlie perfume... as well as Chaz, Charlie's male fragrance counterpart. Also included in the ad was a promo for the Charlie Brush Portfolio - a set of specialty makeup brushes made up of The Blusher Brush, The Lip Brush, The Brow and Lash Brush - makeup tools needed to perfectly apply all those fabulous Charlie colors. It could be purchased for just $6.50 for any $5.00 purchase or more from the Charlie or Chaz Collection. Shelley, of course, appeared in the ad, looking absolutely Charlie gorgeous as always.

Shelley in a newspaper ad
for Charlie cosmetics, 1978