Shelley wearing a fabulous outfit
by Bonnie Cashin in a promo pic
for Charlie, 1978
Shelley was THE quintessential Charlie girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful American lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Shelley's image catapulted the brand to iconic status. Everybody in the world wanted to be a Charlie Girl because of Shelley. Her portrayal of the confident, fabulous and independent woman (who was unapologetic and happy about that fact) captured the imagination of many worldwide and made Charlie one of the best-selling brands in history.
Shelley in a newspaper ad
for Charlie cosmetics, 1978
In 1978, she appeared in an ad for Charlie's latest promo called "Take A Trip To Our Charlie Counter and Maybe To Paris..." Charlie and Air France were offering a "Creme De La Creme" holiday for 2 to Paris, France. The promo was for a 6 nights/7 day trip to Paris that included round trip transportation tickets via Air France, hotel accommodations, daily continental breakfasts and great Charlie giveaways. All anyone had to do was visit a Charlie counter, register and wait for a notification if they won. The ad also included a promo for Charlie's "Colors-By-The-Dozen" offer. It was a promo that offered customers a chance to purchase Charlie's Colors-By-The-Dozen compact cosmetics set for only for only $6.00 for any $5.00 or more purchase from the Charlie collection. The take-anywhere compact cosmetics set included 6 shades of Fresh Fresh Eyecolor (plus applicators), 2 Real Live Blush, 3 Extra-Extra Shine Lip Gloss and a Soft-Line Automatic Lip Pencil. And, of course, Shelley appeared in the ad and looked Charlie fabulous as always.
Shelley putting on Charlie's
Extra-Extra Shine Lip Gloss
in a promo pic for Charlie, 1977
