Saturday, February 3, 2024

Look Great In '75 I

a closeup of Shelley
from a spread on the JCPenney
Fall And Winter 1975 catalog

Shelley appeared on many spreads for many catalogs from the late '60s to the mid-'70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list of general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of consumers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Many Supermodels - like Cheryl Tiegs, Beverly Johnson, Patti Hansen and Shelley Smith, just to name a few - appeared in the most popular catalogs of the era. Many models who eventually became actresses also appeared in these catalogs - like Veronica Hamel, Erin Grey, Kim Basinger and Pam Dawber.

Shelley was featured
in a spread for the JCPenney
Fall And Winter 1975 catalog

Shelley appeared on many spreads throughout the JCPenney Fall and Winter 1975 catalog. In the section called "Winter-Warming Sleepers" which featured various types of sleepwear, she modeled a sleeping outfit that was best for those freezing cold winter nights. The Printed 2-Piece Sleeper was made from cozy cotton flannel. The top had a ruffled yoke, elasticized ruffle cuffs on the sleeves and a button front. The pants had an elasticized waist, elasticized ankles and skid resistant soles on the attached feet. The set was made of a pretty multicolor (red/beige/green/yellow) print on a white background flannel fabric. And Shelley looked ready for a good and comfortable nights sleep.