Saturday, April 13, 2024

Halter Dressing '74

a closeup of Shelley
from a spread on the JCPenney
Spring and Summer 1974 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in many spreads throughout the JCPenney Spring and Summer 1974 catalog.

Shelley was featured
in a spread on the JCPenney
Spring and Summer 1974 catalog

In the spread called "Halter Dressing," Shelley wore a fashion ensemble that was long, romantic and definitely had a dressed-up vibe to it. She wore the Be The Rave Of The Party dress and jacket set that could easily go from day to evening. The fashion set was in a multicolor print on beige background jersey knit fabric. The dress had a long flared skirt, a backless halter top with a shirred front bodice and a back-neck button closure, as well as a back waist zipper. The jacket was midriff in length and had a front-tie detail. It had a button-front closure, pointed collar and long sleeves with button cuffs. Matching heeled sandals finished her look. Simple button earrings accessorized her look. And Shelley looked fabulous and ready for those day-to-evening spring summer shindigs.

closeups of Shelley
from a spread on the JCPenney
Spring and Summer 1974 catalog