The US-based department store chain Macy's has been holding the Macy's Thanksgiving Day Parade yearly, since 1924. Featured in the parade are giant balloons, floats, marching bands, clowns, performance groups, celebrities and stars. In 1981, for the parade, Revlon debuted its new float called "Charlie And The Nutcracker" which featured a giant Nutcracker in the middle of the float. THE Revlon Charlie Girl Shelley Hack was also on the float... sitting right in front, sitting beside someone dressed, in keeping up with the theme, as the Nutcracker. Also, as promo for Charlie perfume and cosmetics that year, Shelley was photographed striding her famous Charlie stride alongside the Nutcracker himself. The pics were used to promote "Charlie's Color Adventure" gift set.
Monday, December 2, 2024
Charlie And The Nutcracker A
a closeup of Shelley
from a promo pic for Charlie, 1981
an artwork of Shelley
in a newspaper ad for Charlie,
Thanksgiving 1981
In 1981, THE quintessential Charlie Girl Shelley appeared in a newspaper ad for Charlie that introduced "Charlie's Holiday Adventure with the Nutcracker, a gift collection from Revlon." It was a collection of gifts that contained Charlie's fragrances, perfumes, cologne sprays, body and bath aids... priced from $6.75 to $50.00. It was also a promo for "Charlie's Color Adventures," a box set which had a Nutcracker scenario under the lid, a perfect gift for that Thanksgiving season. It contained four Charlie eye shadows, two Charlie blushers, three Charlie lipsticks, Charlie mascara, two Charlie nail enamels, and one Charlie lip gloss... as well as applicator brushes. It was a gift set that was just $9 for any $5 purchase or more from the Charlie Collection. And Shelley, of course, appeared in the newspaper ad (in an artwork)... looking fabulous, festive and downright gorgeous.
Shelley with the Nutcracker in a promo pic
for Charlie perfume and cosmetics, 1981