Sunday, December 8, 2024

Charlie And The Nutcracker B

a closeup of Shelley from a promo pic
for Charlie perfume and cosmetics, 1981

In 1981, for the Macy's Thanksgiving Day Parade, Revlon debuted its new float called "Charlie And The Nutcracker" which featured a giant Nutcracker in the middle of the float. Also, as promo for Charlie perfume and cosmetics that year, Shelley was photographed striding her famous Charlie stride alongside the Nutcracker himself. Shelley appeared in a newspaper ad for Charlie that introduced "Charlie's Holiday Adventure with the Nutcracker, a gift collection from Revlon." It was a collection of gifts that contained Charlie's fragrances, perfumes, cologne sprays, body and bath aids... priced from $6.75 to $50.00. It was also a promo for "Charlie's Color Adventures," a box set which had a Nutcracker scenario under the lid, a perfect gift for that Thanksgiving season. It contained four Charlie eye shadows, two Charlie blushers, three Charlie lipsticks, Charlie mascara, two Charlie nail enamels, and one Charlie lip gloss... as well as applicator brushes. It was a gift set that was just $9 for any $5 purchase or more from the Charlie Collection. And Shelley, of course, appeared in the newspaper ad (in an artwork)... looking fabulous, festive and downright gorgeous.

an artwork of Shelley
in a newspaper ad for Charlie,
Thanksgiving 1981