Sunday, December 15, 2024

Charlie Color-Go-Round

Shelley in promo pics
for Charlie perfume and cosmetics, 1980

Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful American lifestyle brands in the world. The phenomenal success of the brand was due largely to Shelley's unforgettable image. Because of Shelley, everybody in the world wanted to be a Charlie Girl. In 1980, she appeared in an ad promoting "The Charlie Color-Go-Round" compact and perfume set. It was a promo set (worth $35.00) that was available for only $7.00 with any Charlie Collection purchase. The promo set contained an easy-to-carry compact that housed 4 eye shadows, 2 blushes and 2 lip glosses... all in great Charlie facemaker colors. It also included a 6 oz. bottle spray of Charlie concentrated perfume. The ad promoted Revlon's Charlie Colorlights as well. Charlie Colorlights were three new groups of shimmering colors for the eyes, cheeks, lips and nails (called Soft Red Colorlights, Rosy Colorlights and Magenta Colorlights), that could put anyone's face at its best, day or night. And, of course, Shelley was featured in the ad, Charlie Girl gorgeous as always.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1980