Saturday, April 4, 2026

Charlie's Body Silk

promo pics of Shelley for Charlie
perfume and cosmetics, 1976

Shelley first became famous in the 1970s as THE Charlie Girl. In 1976, she was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. In 1977, she appeared in a newspaper ad for Charlie called "Charlie Body Language." It was for a promo for Charlie Body Silk, Charlie's body lotion that had that familiar Charlie fragrance as it softened dry skin all over the body. The 8-ounce container came with its own convenient pump and was both handy and ready-to-use. Valued at $8, it was available for just $2.75 for any $5.00 purchase from the Charlie collection. And, of course, Shelley appeared in the ad, Charlie Girl gorgeous as always.

an artwork of Shelley in a newspaper ad
for Charlie Body Silk, 1977