Saturday, April 18, 2026

Country Color Bonus

screen caps of Shelley
from a spring 1981 TV ad for Charlie
and a LeRoy Neiman artwork of Shelley
as THE Charlie Girl (from the box design
for Charlie Perfumed Dustng Powder)

Shelley was THE Charlie perfume Girl from 1976 to 1982. She was dubbed as THE quintessential Charlie Girl because she was the embodiment of the brand's ideal - gorgeous, sexy, young... as well as independent, confident and loving every minute of it. In 1981, she appeared in an ad for Charlie called "A Country Color Bonus to Surprise and Delight the Eye." The Charlie Country Colors Bonus was a glamorous cosmetic kit containing 12 colors for the eyes, cheeks, lips and nails (a spring-fresh profusion of soft peaches, plums and cool pastels)... plus a bottle of Charlie perfume spray. The kit also contained a LeRoy Neiman Cityscape Artwork (which he named Spring Blooms in Charlie Country) ready for framing. The promo offered customers a chance to purchase the Charlie Country Colors Bonus for only $10.00 with any $6.50 or more purchase from the Charlie collection. And even in Mr. Neiman's artwork, Charlie Girl Shelley was Charlie-Girl fabulous as always. (For more, check out: Springtime Charlie)

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1981