Saturday, April 25, 2026

Fashionable Mirrored Case

Shelley in promo pics
for Charlie perfume, 1976 and 1977

Shelley first became famous in the 1970s as THE Charlie Girl. In 1976, she was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. Makeup artist Rick Gillette recalls, "Shelley Hack was really the perfect girl for Charlie." In 1977, she appeared in a newspaper ad for Charlie called  "Here's looking at you... with 'Charlie's Show-Case' dividend." It was a promo that offered the Charlie's Show-Case, a fashionable mirrored boutique box/case that contained 3 shades of Charlie's dazzling eye shadows, Charlie's crème blush, Charlie's frosted lip gloss, Charlie's Fresh New Makeup, and 3/4 oz. of Charlie's purse perfume. It was available for just $6 with any $5 or more purchase from the Charlie Collection by Revlon. Now wasn't that a great Charlie purchase.

an artwork of Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1977