Saturday, November 30, 2019

Charlie's Put-Ons 3

Shelley in a promo pic for Charlie perfume, 1977
wearing the  Charlie T-Shirt and Scarf promo items

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1977, she appeared in a newspaper ad for Charlie called "Charlie's Put-Ons." It was a promo that offered customers a chance to purchase a $20 worth Charlie T-Shirt and Scarf for only $6 for every $5 purchase from the Charlie collection. The T-shirt was blue and came in sizes S-M-L. And the long scarf was blue, yellow and white striped. Of course, Shelley looked fab in them.

Shelley in a newspaper ad for Charlie perfume and cosmetics, 1977