Shelley appeared many ads during her modeling days. One of them was for Balene. Balene promoted the sale of bridal gowns (as well as bridesmaid, flower girl, and mother of the bride dresses), suits and other bridal needs - designed and made by others - through advertising, booklets and display media. Bridal gowns by Chistos, Frank Rizzo, George Maurer as well as Fink were featured in their advertisements and promo items. Accessory designers were featured in them as well. In 1973, Shelley appeared in a couple of ads for Balene... both of which appeared in the February/March issue of Modern Bride. In one ad, she wore the bridal gown "Bouquet" by Christos with a veil by Jean Pulver. In another, she wore the bridal gown "Pandora" by Frank Rizzo with a headpiece by Lee Herman. In both ads, Shelley made one beautiful bride indeed.
