Monday, June 9, 2025

Charlie Poster 2

a closeup of Shelley from a poster
for Charlie perfume and cosmetics, 1981

Shelley was THE quintessential Charlie Girl. She was THE Charlie Girl from 1976 to 1982; and she catapulted the brand (as well as herself) to iconic status. Shelley's gorgeous, sexy and young (not to mention confident and independent) image was an inspiration to many women worldwide. She appeared in countless ads and promotional items for the brand. In 1981, posters promoting Charlie perfume and cosmetics were released in the UK. The three-poster set all featured Shelley enjoying the summer season that year. One had her walking along the beach. One had her windsurfing. And another had her sailing. And in all three posters, Shelley was wearing Charlie's latest colors from their new cosmetics kit called Sunshsades. The kit contained Extra Shine Lipstick, Nail Gleamer, Real Live Blusher and two shades of Fresh Eye Shadow. The kit was available in 3 different "colorways," two for summer days and one for summer nights. And Shelley was absolutely summer gorgeous and summer glamorous in all the posters.

Shelley in a poster
for Charlie perfume and cosmetics, 1981