Monday, June 9, 2025

Pull Yourself Together 2

a closeup of Shelley from a standee poster
for Sears department store, 1970s

Shelley appeared in many catalogs and promo items for various department store chains during her tenure as Supermodel. Department stores were very popular in the late-20th century and were scattered throughout the US. Everything from homeware to toys were sold in these department stores... as well as garments and the latest fashion pieces. Mail-order catalogs, brochures, booklets, pamphlets, standee posters... as well as print and TV ads were used to promote these department store. Shelley appeared on a standee poster for the Sears department store in the mid-1970s which had the tagline "Pull Yourself Together at Sears." It featured fashionable, easy-care outfits in the newest colors, in polyester double knit. Shelley wore a long-sleeved, rib knit, turtleneck top/sweater with a pair of check-print pants that had flared legs. She wore a long-sleeved polo shirt over her sweater and finished her outfit with a pair of heeled loafers. And Shelley looked stylish, modern and well put together. (For more, check out: Pull Yourself Together 1)

Shelley in a standee poster
for Sears department store, 1970s