Shelley was THE Charlie perfume Girl. She catapulted herself as well as the brand to worldwide recognition and success. There were others before her, but it was Shelley who captured the imagination of many worldwide. A few months after she began endorsing it, Charlie became the no. 1 brand in the entire world. Shelley was (and is) the quintessential Charlie Girl - gorgeous, sexy, young as well as vibrant and confident. She was, and actually still is, an inspiration to many worldwide. Shelley appeared on many, many ads and promo materials for Charlie. Aside from a perfume, bath and cosmetics line, Charlie also released promo items and giveaways... such as tote bags, picnic bags, makeup kits and pouches, necklaces containing Charlie perfume, the Charlie Triangle necklace, and even the Charlie snowmobile called the "Charlie Cat." In 1978, a Charlie lapel pin was created with Shelley's image and the tagline "The World Belongs To Charlie." Because by that time, Charlie was so successful, it was known all over the world.