Saturday, July 18, 2026

Pack-It All

Shelley in promo pics for Charlie
perfume and cosmetics, 1977 and 1978

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1978, she appeared in a newspaper ad for Charlie that posed the question "What pack-it all tote folds up to pack flat and comes with a sexy young fragrance?" The answer was "Charlie's Surprise Bag." It was a promo that offered a tote bag that folded up small to pack flat in any suitcase... then opened up big to hold anything from beach gear to vacation souvenirs. It was a dividend for just $6.75 with any $5.00 or more purchase from the Charlie Collection by Revlon. And with the tote came 2 bars of Charlie Fragrant Body Silk Soap, a container of Charlie Body Silk Perfumed Powder and a bottle of concentrated Charlie Perfume Spray. Now wasn't that a great surprise? And of course, an artwork of Shelley appeared in the ad, Charlie gorgeous as ever.

an artwork of Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1978