Saturday, June 8, 2024

Wardrobe Making Shells

a closeup of Shelley
from a spread on the Montgomery Ward
spring and summer 1967 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in spreads throughout the Montgomery Ward spring and summer 1967 catalog.

Shelley in a spread
for the the Montgomery Ward
spring and summer 1967 catalog

In the spread called "The Great Wardrobe Making Shells," Shelley wore a short-sleeved melon-colored the Fleece T-Top (a sweatshirt with raglan sleeves, cotton knit outside and cotton fleece inside, plus ribbed edges) over a pair of faded blue Denim Stretch Jeans (with a zipper fly front, and 2 front pockets). A pair of matching sneakers finished her look. She also wore the long-sleeved cranberry-colored version of the the Fleece T-Top over the wheat-colored version of the Denim Stretch Jeans. And Shelley looked fab in both of her wardrobe-making summer fashion combos.

a closeup of Shelley
from a spread on the Montgomery Ward
spring and summer 1967 catalog

Fashionable New Angel Team

a promo pic of Shelley
for Charlie's Angels, 1979

Shelley joined the cast of the phenomenal hit TV series Charlie's Angels in 1979. The series was entering its 4th season and had experienced a sharp decline in the Nielsen ratings (from 4th over-all in the 2nd season to 12th over-all in the 3rd season). As it was still within TV's top 20 shows, nobody was too worried about the recent ratings decline; plus, the Angels were as popular as ever as evidenced by the ever-increasing worldwide public interest in the cast - in both the previous members as well as the newest ones. Shelley was already a Supermodel when she was cast and was known all over the world as THE Charlie Girl, Revlon's "it" girl. And the headline "THE Charlie Girl Becomes A Charlie's Angel" was just what the show needed to gain even more viewers and popularity. Everyone loved THE Charlie Girl and was excited to see her fight crime alongside incumbent Angels Jaclyn Smith and Cheryl Ladd. For the new season, the Angels were going to be the most fashionable crime-fighters on TV. "We're bringing back the glamour," executive producer Aaron Spelling proclaimed. "Suddenly, it's 'in' to be well-dressed. I'd love to see Charlie's Angels become a fashion plate show," Spelling told People magazine in 1979. So each Angel had an average of 8 costume changes per episode. And Charlie's fashionable new Angel team debuted at no. 1 in the ratings as Shelley's 1st episode "Love Boat Angels" topped the Nielsen ratings the week it was aired.

Shelley with Cheryl Ladd and Jaclyn Smith
in a promo pic for Charlie's Angels, 1979

Proper Breathing and Straplessness

closeups of Shelley
from a spread for Vogue, 1976

Shelley was one of the busiest models in the 1970s. She appeared in countless ads, catalogs and magazine spreads. In June of 1976, she appeared on the pages of Vogue in the spread called "Head to Toe: All Over Summer Care." It featured tips and recommendations on how to stay in tip top shape - from hair to skin - for that summer season. (Check out: Hair-Savers) She also appeared in the spread called "Torso," which featured tips and fashions regarding a woman's torso, a focus that summer. Strapless, bare, thin and unlined bathing suits were in.

Shelley in a spread for Vogue, 1976

Shelley appeared in the portion that featured proper breathing. It featured a Beverly Hills exercise expert's tip on how to learn proper breathing. Shelley also appeared in the portion called Straplessness. In it, she modeled the perfect covering to a strapless knitted top, a cotton square folded as a shawl by Belle France. And Shelley looked healthy and effortlessly chic, as always.

closeups of Shelley
from a spread for Vogue, 1976

An Angels Catch Up 1

a writeup about Charlie's Angels from 1981

Charlie's Angels captured the imagination of the entire world when it first aired in March of 1976 (the pilot episode) and fans were saddened by the news of its cancellation in June of 1981. All in all, six women had the privilege of being part of the phenomenal hit TV series - Kate Jackson, Farrah Fawcett, Jaclyn Smith, Cheryl Ladd, Shelley Hack and Tanya Roberts. Interest in all the women didn't end when the series ended though. In fact, writeups about them would come out every few years - a sort of catch up to what each of them has been up to. The earliest would probably have been just a few months after when TV Week Aus asked "What's Happened To TV's Celestial Six?" By then, Kate had starred in the movie Dirty Tricks and was filming Making Love. Farrah had starred in the movie The Cannonball Run. Jaclyn had finished filming the TV movie Jacqueline Bouvier Kennedy. Cheryl was concentrating on her music career. Shelley was still THE Charlie Girl and had starred in the play Vanities (and, no, she wasn't married as was said). And Tanya was capitalizing on her newfound fame and was getting ready to embark on a movie career.

gorgeous Shelley in a promo pic from 1979

She's THE Charlie Girl

a closeup of Shelley
from the Charlie perfume ad, 1981

1973 saw the introduction of the Charlie fragrance, tailor-made by Revlon for the modern, working woman. In 1976, after a string of other models, Shelley signed a ground-breaking exclusive modeling contract with Revlon. She was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. Renowned hair stylist and makeup artist Rick Gillette recalls, "Shelley Hack was really the perfect girl for Charlie. I remember when Revlon creative director David Leddick had Steen Svensson shoot the first presentation with her that got her the contract." And Shelley became a sort of poster girl for the modern, gorgeous, sexy, young woman in charge of her own life; and everyone wanted to be a Charlie Girl. Shelley told Playboy magazine, "Once, on a promotional tour, I was talking with a guy at a radio station and he wanted to know why my Charlie perfume commercials for Revlon were so successful. I suggested we make it the call-in question, because I was curious myself." Shelley found out, "I was their idea of a modern, liberated but not threatening woman." Rick Gillette recalls, "I can't tell you how many of these ads we shot for Revlon from Central Park to San Francisco and Paris the list grew and grew for years." For almost seven years (1976 to 1982), Shelley was the image model of Revlon Charlie; so much so that Shelley and Revlon Charlie became synonymous.

Shelley in a Charlie perfume ad, 1981

Two Demanding Careers

a closeup of Shelley
from a promo pic, 1979

By 1979, Shelley had become one busy woman. She was managing two demanding careers. She had a modelling contract to fulfill with Revlon (as their Charlie Girl) so she had to fly to New York some days of the week. Then, she had to go back to LA to fulfill her acting contract with Charlie's Angels. As a neophyte star, she had photo shoots, interviews, personal appearances and many other things in her plate. When asked whether she liked being a TV star, Shelley said, "Yes. I've got two parking spaces with my name on them. It's wonderful. Someone on the set asked me if I was scared, but it never even occurred to me. Before joining the cast, I thought the show was very well-produced. Really, it's a wonderful tongue-in-cheek fantasy; three terrific-looking girls running around packing pistols. And it's funny." As always, Shelley was up for the challenge.

a promo pic of Shelley from 1979

Fluffy Blue

a closeup of Shelley from a pic on a spread
on McCall's Needlework & Crafts, 1975

Shelley appeared on many magazines throughout her modeling career. She appeared on the cover and pages of McCall's Needlework & Crafts spring-summer 1975 issue. In the spread called "Great Looks To Button Up," Shelley wore several stylish sweaters that were recommended by the mag. She wore the one dubbed Fluffy Blue. It was was a short-sleeved knitted cardigan with ribbed borders for subtle contrast. Shelley wore them with a scarf by Vera and McCall's pattern 3995 pants. And Shelley looked great and ever so stylish. For more, check out: Great Looks To Button Up

a pic of Shelley from a spread
on McCall's Needlework & Crafts, 1975