Saturday, September 27, 2025

Zwicker Understands 2

a closeup of Shelley
from a pic used in an ad
for Zwicker Knitting Mills, 1970

Shelley appeared in an ad for Zwicker Knitting Mills in 1970. Zwicker was a knitting mill company (the last one in the US when it closed in 1990) that sold knitted winter wear such as scarves, gloves, hats and the like. Their 1970 ad had the tagline "Grandmother loved you... but Zwicker understands you better." The ad was a promo for the latest variety of knitwear made available by Zwicker for the contemporary young miss... so young ladies could have alternatives to the knitwear their grandmas made for them. Great-looking tam o' shanters, lace crochet hats, cable-stitched berets, and wild-colored London street-boy caps - they were all available. Long, long scarves and wild ponchos were available as well. Because Zwicker understood the needs of the 1970s fashionista. And Shelley was one '70s fashionista indeed.

Shelley in a pic used in an ad
for Zwicker Knitting Mills, 1970

A Reputable Acting Career

a promo pic of Shelley
for Charlie's Angels, 1979

Shelley's successful modeling career opened Hollywood doors for her (While she was modeling, she was also studying acting in New York, at the Herbert Berghof Studios under Jack Wolzer... getting ready for a possible career shift). Her acting debut was as a memorable bit role in the 1977 Academy Award winning Woody Allen film Annie Hall. Her first leading lady role was in the film If Ever I See You Again. After a number roles on TV and the big screen, she was cast as Angel Tiffany Welles in the hit TV series Charlie's Angels and she became a superstar overnight. Later, Shelley studied acting with Lee Strasberg and Stella Adler, and had received glowing reviews for her stage performances. She was also cast in the Martin Scorsese film The King of Comedy, and later in the Joseph Ruben film The Stepfather. She had been on stage with Meredith Baxter, Annette O'Toole, Kim Darby, Christopher Guest, Alan Oppenheimer, Michael O. Smith, John Fitzgibbon, and Lonnie Burr. On TV, she had played opposite George Hamilton, Dinah Shore, George Segal, Dick Van Dyke, Sid Caesar, Paul Michael Glaser, Anthony Geary, Sela Ward, Patricia Wettig, Joanna Kerns, Paul Sorvino, Roy Scheider, Jonathan Banks, Corey Feldman, William Devane, and Jack Wagner. In the movies, she had shared the big screen with Woody Allen, Robert De Niro, Michael Moriarty, Terry O'Quinn, Michael Nader, Arnold Vosloo, George Segal, and JoBeth Williams. All in all, Shelley has had a reputable acting career.

Shelley in a mag clipping
from the Sophisticate's Hairstyle Guide,
Feb 1987

Sweet, Sexy and Stunning

a closeup of Shelley from a fashion pic
used in a spread on the Sears
Fall and Winter 1970 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Sears was an American chain of department stores founded in 1892. Aside from the big-book catalogs, they came out with tabloid-sized catalogs that featured items on sale. In 1970, Shelley appeared on the pages of the Sears Fall and Winter 1970 catalog.

Shelley in a spread
for Sears Fall and Winter 1970 catalog

She appeared in the spread called "Dream Scene In Long And Short Silhouettes." The spread featured various types and styles of sleepwear for the modern and contemporary young miss... from smart-looking tunic topped pajama sets to sophisticated sleeping gowns to comfortable sleepshirts and to frilly teddy and panty sleepwear sets. Shelley wore a sweet, sexy and lacy teddy and panty sleepwear set. The teddy had an empire waist, and a deep V-neck front and back. It was micro-mini in length, had ruffled edges, had an elasticized empire waist that was closed with a tie sash. Ecru-colored lace was overlaid on the bodice. It came with a matching bikini-style panty (which had an elasticized waist). Ecru-colored lace was overlaid on the panty as well. She modeled the sleepwear set in the two available shades - ivory and mint. And Shelley looked sweet, sexy and stunning in the sleepwear set.

Shelley in a fashion pic
used in a spread on the Sears
Fall and Winter 1970 catalog

Found Money TV Movie 5

screen captures from the TV movie
Found Money, 1983

Shelley appeared alongside comedy legends Dick Van Dyke and Sid Caesar in the 1983 TV movie Found Money. The movie was about computer expert Max Shepherd and security guard Sam Green, two former employees of First National Bank who have been let go with little to no benefits after decades of employment. Max uses his computer skills to create an account in the bank using the money from inactive accounts that are automatically transferred to the state when not claimed after five years. Using the name Seymour Good, head of The Invisible Friend Inc., he transfers the money to accounts of ordinary citizens who bring kindness to the world. After some convincing, Sam joins Max in his quest. As good Samaritans begin receiving the money, the story is picked up by the press and is covered by reporter Leslie Phillips (Shelley Hack) who becomes Max's love interest.

screen captures from the TV movie
Found Money, 1983

Shelley found both Dick Van Dyke and Sid Caesar "very generous to work with" but had to keep up with the their pace. "You had to work so fast, because everything was left loose," she told TV Guide. "I felt like I kind of jumped on a moving train," she added. As for Shelley's performance in Found Money, Television writer Fred Rothenberg said "Miss Hack's acting has improved since she played one of Charlie's Angels." Shelley said of the TV movie, "It's a whole type of distinctly American comedy, the closest to theater on film I'd ever gotten." Prior to Found Money, Shelley had starred in several stage plays in the early 1980s and had received excellent reviews for her performances. She was also cast in the Martin Scorsese film The King of Comedy where she held her own in scenes opposite acting giant Robert De Niro; she got excellent reviews for her performance in the film as well. Shelley had come a very long way indeed.

screen captures from the TV movie
Found Money, 1983

The Soft Life

Shelley in promo pics
for Charlie perfume and cosmetics, 1976

Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. The Charlie brand was so popular that a masculine counterpart was created and was named Chaz. Both Charlie and Chaz were derived from the name of Revlon's founder Charles Revson. In 1977, an artwork of Shelley appeared in a newspaper ad for Charlie with the tagline "This Week At Miller's Start Living The 'Soft' Life With A Great Dividend From Revlon." It was a promo for "The Soft Pack," a promo that offered customers a chance to purchase a sleek travel bag that handled suits and dresses with equal ease. Just put either or both on the special hanger, zip the bag up, and you're all set to go. The travel bag was valued at $18.50 but could be purchased for just $6.00 for any $5.00 or more purchase from the Charlie or Chaz collection by Revlon. The ad included a checklist of all the products available from the Charlie and Chaz collections for customers who wanted their transactions and purchases done via postal mail. And whether in pictures or in artwork, Charlie Girl Shelley was always Charlie-Girl gorgeous.

an artwork of Shelley
in a newspaper ad for Charlie
perfume and cosmetics, 1977

Gorgeous at the Academy Awards

Shelley at the 52nd Academy Awards,
April 1980

In April 14, 1980, Shelley attended the 52nd Annual Academy Awards. It was held at the Dorothy Chandler Pavilion in Los Angeles and was hosted by Johnny Carson. And after nearly a decade of anti-fashion, Hollywood was returning back to glamour, and the newest stars were showing everyone how it was done. New York clotheshorse and Supermodel Shelley Hack was one of Hollywood's newly-minted superstars; and she was all about glamour that evening. In her black cross-strapped evening ensemble with matching gold accessories and with her nearly-platinum blonde mane blown straight, Shelley was drop-dead glamorous and gorgeous at the event. The other glamorous stars in attendance were Shelley's co-Angel Farrah Fawcett, fellow Supermodels Lauren Hutton and Marisa Berenson, superstar singers Olivia Newton John and Helen Reddy, Bo Derek, Persis Khambatta, Kristy McNichol, Jamie Lee Curtis, Candice Bergen, Goldie Hawn, Liza Minnelli, Marsha Mason, Jill Clayburgh, Sally Kellerman, Cloris Leachman, Sally Field, Jane Fonda, Ann Margret, Ann Miller, and Meryl Streep who won Best Actress in a Supporting Role for Kramer vs. Kramer (which also won the award for Best Picture that night).

Shelley at the 52nd Academy Awards,
April 1980

Those Solo Episodes

Shelley with Jaclyn Smith
and Cheryl Ladd in a promo pic
for Charlie's Angels, 1979

In 1979, Shelley joined the cast of the mega-hit TV series Charlie's Angels for its 4th season... taking over from Kate Jackson who left after the 3rd season. The announcement of Shelley as Charlie's newest Angel made her a Hollywood superstar overnight. And her face appeared on virtually every magazine in the world and was even mentioned in the evening news. "I couldn't believe it. What was I doing in the evening news?" Shelley exclaimed. Everyone was excited to see THE Charlie perfume Girl in action as Charlie's newest Angel. Shelley photographed really well with her new co-Angels Jaclyn Smith and Cheryl Ladd. Plus, she had good rapport with both of them, as well as with her new other castmate David Doyle. Jaclyn Smith said, "I feel good about her. I think the three of us are going to get along great." Cheryl Ladd said, "Shelley seems like a terrific girl. I think she's good and I'll do everything I can to make her feel at home." And Shelley's debut episode "Love Boat Angels" topped the Nielsen ratings.

Charlie's Angels season 4
solo episodes, 1979-1980

But changes were made during the 4th season. Due to the request of the retained cast members for more time off, solo episodes were produced. These episodes focused on just one Angel, with the other Angels popping up here and there throughout the entire episode. Each Angel had three of these solo episodes, including Jill Munroe, Farrah Fawcett's character (Farrah had three episodes to complete for the 4th season - as part of the settlement she had with the producers of the series). Jaclyn Smith's and Farrah's solo episodes were aired early in the season... as well as one of Cheryl Ladd's. Shelley's first solo episode was aired almost two and a half months after her debut episode. After all that hype upon the announcement of her casting, Shelley was sadly reduced to mere decoration early in the season. She was given little to say or do. Angels director Allen Baron said, "I felt bad for her because she wasn't integrated into the group." It's a pity because Shelley did really well as the series approached mid-season. In fact, she did really well in her three solo episodes. Unfortunately though, as the mid-season approached, many viewers had lost interest in the show. Upon so much anticipation after the announcement of her casting, the extremely disappointed fans didn't get to see enough material on her (during those crucial initial episodes) to embrace her character Tiffany like they did Cheryl Ladd's Kris Munroe character two years earlier.

Charlie's Angels season 4
team episodes,1979-1980