Saturday, January 13, 2024

Contemporary Fashion '72

a closeup of Shelley from a spread
on Simplicity Young Ideas Catalog's
Fall-Winter 1972 issue

Shelley appeared on many Simplicity pattern catalogs, brochures and packaging during the 1960s and 1970s. The Simplicity Pattern Company is the leading manufacturer of sewing patterns and sewing pattern guides which are distributed throughout the world. They have been manufacturing sewing patterns since 1927 and have allowed fashionistas on a budget and sewing aficionados to create clothes in a reliable manner. Shelley appeared in Simplicity Young Ideas Catalog's Fall-Winter 1972 issue.

Shelley  in a spread
on Simplicity Young Ideas Catalog's
Fall-Winter 1972 issue

In the issue, Shelley appeared in the spread that featured "Young Contemporary Fashion." It featured patterns for wardrobe pieces that catered to the younger set. Shelley wore Simplicity pattern number 5130 - a pattern for a misses' bias-dress that could be made in two lengths. The dress (Shelley wore the short version) had the new narrow shoulder look... with the shoulder length of the pattern shorter and the head of the sleeves higher. It had a high, round neckline, long set-in sleeves, contrasting collar and cuffs, a back zipper and an optional ribbon bow. Shelley accessorized her dress with the optional bow and a matching clip on her hair. And Shelley looked young, contemporary and definitely chic.

a closeup of Shelleyfrom a spread
on Simplicity Young Ideas Catalog's
Fall-Winter 1972 issue