Saturday, January 27, 2024

The Craft Craze 2

a closeup of Shelley from a spread
on Simplicity Young Ideas Catalog's
Fall-Winter 1972 issue

Shelley appeared on many Simplicity pattern catalogs, brochures and packaging during the 1960s and 1970s. The Simplicity Pattern Company is the leading manufacturer of sewing patterns and sewing pattern guides which are distributed throughout the world. They have been manufacturing sewing patterns since 1927 and have allowed fashionistas on a budget and sewing aficionados to create clothes in a reliable manner. Shelley appeared in Simplicity Young Ideas Catalog's Fall-Winter 1972 issue.

Shelley in a spread
on Simplicity Young Ideas Catalog's
Fall-Winter 1972 issue

In the issue, Shelley appeared in the spread called "The Craft Craze... Work It Out." It featured patterns for fashion accessories that readers could crochet themselves and add to their present wardrobe. Shelley wore pieces from Simplicity pattern number 9700. It contained crochet instructions for making a vest, a pair of hotpants and a skullcap. She modeled a purple version of the patterns (with pink and green details) and wore them with a white turtleneck top. Shelley also wore pieces from Simplicity pattern number 9695. It contained crochet instructions for a poncho, a mini-skirt, a long skirt, a scarf, a bag and a hat. She modeled the scarf and the hat and wore them with a white tunic and pants fashion set. Shelley looked fab in all of the pieces.

a closeup of Shelley from a spread
on Simplicity Young Ideas Catalog's
Fall-Winter 1972 issue