Saturday, January 13, 2024

Look Great In '75 F

closeups of Shelley
from a spread on the JCPenney
Fall And Winter 1975 catalog

Shelley appeared on many spreads for many catalogs from the late '60s to the mid-'70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list of general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of consumers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Many Supermodels - like Cheryl Tiegs, Beverly Johnson, Patti Hansen and Shelley Smith, just to name a few - appeared in the most popular catalogs of the era. Many models who eventually became actresses also appeared in these catalogs - like Veronica Hamel, Erin Grey, Kim Basinger and Pam Dawber. 

Shelley was featured
in a spread for the JCPenney
Fall And Winter 1975 catalog

Shelley appeared on many spreads throughout the JCPenney Fall and Winter 1975 catalog. In the section called "Look Great Without Spending A Fortune," she modeled fashion pieces that could be incorporated into any woman's present wardrobe to give it a fresh, new, high-end and updated look. And, of course, the pieces were so budget-friendly, women wouldn't think twice about buying an armful of them. One section recommended buyers to "Add On Superbly Tailored Pieces" to their existing wardrobe collection. It featured rich, classically-styled separates that could be mixed and matched with other pieces. Shelley wore the Soft, Feminine Bow Blouse (a printed top with long sleeves ending in buttoned cuffs, which had buttons going down the front and an attached bow around the neck) over the black Longer-Length Divided Skirt (which had an A-line styling, a fly-front zipper and button closure, as well as flap pockets with buttoned trims). She topped it off with the black Solid-Color Shirt-Jacket (which had a button-front styling, front mock pockets, and a self sash). Matching black boots finished her look. She also wore the blouse and the red version of the shirt-jacket with the Solid-Color Pants in red (which had flared legs, front-fly zipper and button closure, as well as flap pockets with buttoned trims). She finished this look with a pair of the Soft And Comfortable Slip-On Shoes in red (which had buckle trims) and the Smartly Tailored Cloche Hat in black with red trim. Shelley looked chic, high-end and so gorgeous in both outfits.

a closeup of Shelley
from a spread on the JCPenney
Fall And Winter 1975 catalog