Saturday, January 13, 2024

Charlie's Sammie Bag

promo pics of Shelley for Charlie, 1982

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1982, she appeared in a newspaper ad for Charlie that promoted the "Charlie Sammie Bag." It was a promotional tie-in between Charlie and Samsonite, a manufacturer of luggage, business cases, backpacks, travel accessories and the like. The promo was for Samsonite's Sammie Bag which was filled with a ready supply of Charlie cosmetics and, of course, the Charlie fragrance. The smart blue nylon bag was ready to pack and to be taken anywhere. The promo included a set from the Charlie collection of six eyeshadows, two blushes, four brush-on lip colors and a 1/4 oz. of Charlie perfume spray. Everything any Charlie Girl needed to to look gorgeous no matter where she went. The $85.00 promo item was available for just $10.00 for any $5.00 or more purchase from the Charlie or Revlon collection. And, naturally, Shelley appeared in the ad, Charlie Girl gorgeous as always.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1982