Saturday, January 27, 2024

Look Great In '75 H

a closeup of Shelley
from a spread on the JCPenney
Fall And Winter 1975 catalog

Shelley appeared on many spreads for many catalogs from the late '60s to the mid-'70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list of general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of consumers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Many Supermodels - like Cheryl Tiegs, Beverly Johnson, Patti Hansen and Shelley Smith, just to name a few - appeared in the most popular catalogs of the era. Many models who eventually became actresses also appeared in these catalogs - like Veronica Hamel, Erin Grey, Kim Basinger and Pam Dawber.

Shelley was featured
in a spread for the JCPenney
Fall And Winter 1975 catalog

Shelley appeared on many spreads throughout the JCPenney Fall and Winter 1975 catalog. In the section called "A JCPenney SuperValue" which featured the latest designs in sleeping gowns, she modeled a couple of sleeping gowns that were practical and alluring. She wore the practical V-Neck Gown in red. It had white bands on the collar, neckline, and the long full sleeves. It also had a white self-tie belt. She also wore the alluring Tie-Waist Gown in melon. It had a U-neckline and cap sleeves. It also had a string belt that could be tied either in front or at the back. In both, as always, Shelley looked chic and fabulous.

a closeup of Shelley
from a spread on the JCPenney
Fall And Winter 1975 catalog