Shelley in a sporty promo pic for Charlie perfume
and in a 1978 beauty shot by Patrick Demarchelier
Shelley was THE quintessential Charlie Girl. She was THE Charlie Girl from 1976 to 1982; and she catapulted the brand (as well as herself) to iconic status. Shelley's gorgeous, sexy and young (not to mention confident and independent) image was an inspiration to many women worldwide. She appeared in countless ads and promotional items for the brand. In May of 1979, she appeared in Mademoiselle magazine's folded pullout advertisement for Charlie called "A Charlie Summer." A shot of her taken by Patrick Demarchelier in 1978 was used for the cover of the pullout ad.
Shelley on the cover of Mademoiselle magazine's
folded pullout ad for Charlie, May 1979
The folded pullout ad featured suggestions for makeup, nails, maintenance and fragrance that women could wear and use for that summer season - for June, July and August of that year. It included beauty looks that could go from AM to PM with just an added touch of the right colors in the latest Charlie shades. June highlighted Charlie's City Lights. July was about Charlie's Firecracker Brights. And August featured Charlie's Bare Minimums. It also had recommendations for garments, fashions, and accessories that were summer-appropriate yet were the freshest and newest styles in the latest and trendiest colors. Readers were guaranteed to look and feel great, just like who else...? Shelley Hack THE Charlie Girl, of course.
Shelley on Mademoiselle magazine's
folded pullout ad for Charlie, May 1979
