Sunday, May 19, 2024

Restore Self-Confidence

Shelley in a promo pic for Charlie perfume
and the Charlie Collection, 1977

Shelley was THE quintessential Charlie Girl. She was THE Charlie Girl from 1976 to 1982; and she catapulted the brand (as well as herself) to iconic status. Shelley's gorgeous, sexy and young (not to mention confident and independent) image was an inspiration to many women worldwide. She appeared in countless ads and promotional items for the brand. The popularity of her ads was worldwide and her Charlie perfume ads were translated into different languages. In 1980, she appeared in an Indonesian ad for Charlie's Perfumed Deodorant Sticks and Charlie's Eau De Cologne Tissues - in the ad dubbed "Mengembalikan Rasa Percaya Diri" which translates to "Restore Self-Confidence." And Shelley was and will always be THE ever-so-confident and glamorous Charlie Girl.

Shelley in an Indonesian ad
for Charlie perfumed toiletries, 1980