Saturday, May 25, 2024

The Liberated Line

a closeup of Shelley
from an ad for I.Magnin, 1971

Shelley appeared in many ads during her tenure as Supermodel in the 1970s. In 1971, she appeared on the pages of Vogue, in an ad for I.Magnin, a California-based high fashion and specialty goods luxury department store with branches across the US. In the ad with the tagline "The Liberated Line," she modeled a printed "joy-of-spring" shirtdress by Jean Louis. Jean Louis Berthault was an Academy Award winning French-American costume designer who designed clothes for almost every star in Hollywood including Marlene Dietrich, Joan Crawford, Marilyn Monroe and Vivien Leigh. The Duchess of Windsor also became a famous client of his, as well as First Lady Nancy Reagan. Shelley wore a printed, long-sleeved daydress that closed in front, had a fitted bodice, a full knee-length skirt, a contrasting collar, and cuffs with button details. Square-heeled pumps and a matching wide brimmed hat finished her look. And Shelley definitely was in vogue.

Shelley in an ad for I.Magnin, 1971